Loglines are the bane of my existence. For those of you not in the "know," a logline is a 1-2 sentence answer to the question: "What is the Show?" It's the elevator pitch, the short spurt of information you shout half-hazardly to an exec while security drags you off the Warner Brothers' lot.

It is WAY more important than I am making it seem. 

You see, in this industry (including the book world, mind you), there is such an excess in quantity of products that it has become a buyer's market. Agents, publishers, execs, and everyone in between is overwhelmed by the sheer amount of scripts sent their way. In order to stand out, you must do so quickly. 

Thus, the logline. 

Now, I would love to provide all the advice in the world about this subject, but as I mentioned earlier, I suck at loglines. So I'm sending you to Indie Film Hustle, where they've delved deep into the subject to provide you with just the right amount of information.